How to pronounce designers’ names

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You will never mispronounce your favourite designers’ names again thanks to the A-Z of pronuncation video that i-D magazine has just released. Lindsey Winxson lips teach us how to spell every syllable of the greatest labels and designers’ names, featuring 26 models from all around the world such as Sigrid Agren, Soo Joo, Grace Bol, Tao Okamato and Hanne Gaby Odiele. The video was directed by Barnaby Roper and styled by Michelle Cameron who got this creative idea of filming the international fashion alphabet, in a playful way. From now on, you better correctly pronounce Givenchy as ji’von’she.

Click here to watch the video.

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